Own Your Social.
Own Your Future.
Your audience is your greatest asset. Stop renting it from someone else.
The Problem:
Why This Matters
Corporate social media has become a rigged game:
- You don’t own your audience. Algorithms decide who sees your content—even your followers. Want reach? You pay.
- Platforms are fragile. One policy change, suspension, or geopolitical shakeup can erase years of work.
- Your data isn’t yours. Big Tech extracts your value, locks in your audience, and limits your monetization.
- You’re building on rented land. And eventually, the rent goes up—or the land disappears.
This model isn’t just unsustainable. It’s actively harmful to long-term digital strategy.
The AtomicPoet Solution:
Digital Independence
The future isn’t about leaving social media behind. It’s about building on a better foundation: the open social web.
I help businesses, creators, and institutions own their digital presence by moving from closed, corporate platforms to open, interoperable networks—built on your terms.
- No more middlemen. You control your reach, relationships, and brand.
- No more platform roulette. Future-proof your presence instead of gambling on what’s next.
- No more complexity. I handle the tech and strategy so you can focus on growth, not guesswork.
How It Works:
A Smarter Social Layer
Instead of relying on Big Tech, we build on a smarter foundation: social protocols like ActivityPub and AT Protocol—the engine behind the open social web.
Think of it like email for social media: you own the domain, the content, and the connection to your audience.
Platforms like Mastodon, Pixelfed, and Bluesky don’t compete with traditional social—they liberate you from it.
Your network stays yours—portable, resilient, and free from algorithmic manipulation.
This isn’t just a technical upgrade. It’s a strategic one—away from dependence, toward digital sovereignty.
Why Work With Me:
The AtomicPoet Difference
- I’ve Done This Before. Helped grow Hootsuite into the #1 social dashboard and led digital strategy through every major shift since.
- I Understand the Open Social Web Like Few Do. Deeply involved in the Fediverse, ActivityPub, and AT Protocol—long before it was trendy.
- I Make It Work for You. No one-size-fits-all approach. Just smart, scalable systems custom-fit to your brand.
The AtomicPoet Playbook
1. Own Your Network
Your audience shouldn’t belong to a corporation. Take back control. When you own your distribution, you’re no longer at the mercy of algorithms or platform policy changes.
2. Grow on Solid Ground
Platforms rise and fall—protocol-based networks persist. Future-proof your presence. By building on open standards, you create a foundation that outlasts trends, tools, and tech giants.
3. High-Impact, Value-Driven
No gimmicks. No ad spend. No vanity metrics. Just real, sustainable growth. This is strategy rooted in value—not fluff, not funnels, and definitely not follower counts.
4. Expertise You Can’t Google
I’ve been in the trenches of decentralized social for nearly a decade. I know what works. From early platform launches to ecosystem strategy, I’ve been embedded in this space as it’s evolved—on the frontlines, not the sidelines.
5. Beyond the Agency Model
Agencies deliver campaigns—I deliver systems. My approach is built on durable infrastructure and long-term ownership, not outsourced execution.
Service Offerings: What I Deliver
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Digital Strategy & Funnel Design
Bridge your decentralized presence with everything else.
Ready to Own Your Audience?
Let’s build something that lasts. Start with a quick strategy call.